How to choose Sunglasses for North America Eyewear Market

According to research data from Betzers Consulting, the global sunglasses market size will be USD 24.85 billion in 2024, and is expected to grow at a compound annual growth rate of 7.4% during the forecast period of 2024-2029.

Due to the influence of topography, the climate in the United States is dry, with few clouds and high ultraviolet radiation. In order to prevent ultraviolet rays in sunlight from damaging the cornea and retina, the American people have a strong demand for sunglasses. In North America, consumers in different regions have different wearing habits. About 70% of adults in the Midwest, South and West often wear sunglasses, while the proportion in the Northeast is 63%.

Polarized sunglasses segment will account for the largest share of the market in 2024. Polarized products reduce glare and are ideal for outdoor activities. They are equipped with vertically arranged filters, thereby preventing horizontally polarized light from entering the eye and improving visual acuity. These sunglasses are different from regular sunglasses, which only darken the view but do not enhance vision. These sunglasses are more expensive due to the high cost of their manufacturing process.