How to choose Sunglasses for African Eyewear Market

The demand for anti blue light glasses and sunglasses in Africa is gradually increasing. Products that incorporate fashion elements are more likely to be favored by consumers. Nigeria, as the most populous country in Africa, has huge consumer demand and a rapidly growing fashion accessories market. For sellers, entering this market means a large number of potential customers, and the market is relatively sensitive to prices, so cost-effective accessories are more likely to attract consumers.

Because the sun is strong in Africa and the ultraviolet rays are strong. African consumers prefer to choose sunglasses with anti-ultraviolet function. In addition, because their facial features are fuller, they generally choose large-sized sunglasses to better block the sun.

African consumers are more receptive to accessories with a certain uniqueness and personal style. Therefore, they will choose exaggerated style accessories and sunglasses with bright colors and metallic or sequined decorations to reflect their personality and fashion sense, but at the same time not be too exaggerated.